Functional Beers 101: What They Are and Why They Matter
You’ve just wrapped up a run, a surf session, or maybe a long day at work. You want something cold, refreshing, and rewarding. Water won’t cut it... but a regular beer? Not quite what your body needs either.
That’s where functional beer comes in.
And if you're new to the idea, don’t worry, you’re not alone.
So, What Exactly Is a Functional Drink?
You’ve probably had one before, even if you didn’t call it that.
Think sports drinks with electrolytes, kombucha for your gut, or even your post-gym protein shake.
These drinks are functional because they do more than just taste good. They do something for your body.
Now, that idea is making its way into beer. And it’s about time.
What Makes Pace a Functional Beer?
Let’s be real: most people don’t expect a beer to help them recover or keep them hydrated. But we do things differently.
Pace IPA was brewed with movement in mind... whether you’re working out, working hard, or just enjoying life at full speed.
Here’s what’s inside the can:
Just 0.3% alcohol – less than a ripe banana
A blend of electrolytes: sodium, potassium, magnesium, and calcium
52 calories per can – light and refreshing
Gluten-reduced, making it suitable for those with gluten sensitivity (but not celiac-safe)
Dry-hopped with Mosaic, Citra, and Ekuanot for a bright, citrusy kick
So yes, it’s beer. But it’s also something more.
Why This Kind of Beer Matters
Let’s face it. The way we drink is changing.
We’re more mindful. More active. More aware of how alcohol affects sleep, mood, and performance. But that doesn’t mean we want to skip the ritual of having a beer after a run, at a dinner, or on a sunny afternoon.
Functional beer is one of the answers to that shift.
It brings the good stuff: taste, refreshment, social vibes... without the hangover or the guilt.
Who’s It For?
You don’t have to be an elite athlete. You just have to care about how you feel.
Pace is for:
Runners, surfers, and gym regulars
People who want to drink less but still love beer
Parents who want to keep their edge
Early risers, weekend warriors, and anyone who moves through life with intention.
Well, I believe Pace is for everyone.
If that sounds like you... welcome to the Pace mindset.
One Last Sip
Pace IPA wasn’t brewed to follow trends. It was brewed with a purpose, to give you a beer that actually fits your lifestyle. That keeps up, instead of slowing you down.
It’s not about what we left out. It’s about what we put in.
Flavor. Function. Intention.
So go ahead, crack a can, hydrate with hops, and drink differently.
Get 10% Off Your Frist Order – Use code FIRSTPACERS10
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Quick note:
Pace IPA is gluten-reduced, and can be labelled as gluten free because is below 20ppm of gluten, although may not be suitable for those with celiac disease.