About us

A New Kind of Beer, Born in Portugal

Pace is Portugal’s first craft beer brand fully focused on non-alcoholic, functional beer.
We believe that beer can be bold, refreshing, and good for your body, without the alcohol.

Our mission is to offer a better option for people who move through life with intention. Whether you're a runner, surfer, athlete, creative, or simply someone who enjoys the ritual of cracking a cold one. 

Pace was brewed to keep up with you.

Who We Are

Pace was co-founded by David, a creative and experienced brewer with over a decade in the craft beer scene between Portugal and Belgium, and Nuno, an amateur sports person looking to challenge himself in sports, for example in Ironman, Hyrox etc. 

The idea came from a simple but powerful frustration:

“Why isn’t there a beer that fits an active lifestyle, without sacrificing the taste or the moment?”

Traditional beers didn’t support recovery.
Sodas and juices were too sugary.
And most alcohol-free beers were bland and industrial.

We wanted something better, for ourselves and for a growing community of mindful drinkers.

What Makes Pace Different?

At Pace, we don’t just remove alcohol. We rethink what beer can be.

Our beers are crafted from the ground up to support modern, active lifestyles.
That means bold flavor, clean ingredients, and functional benefits that go beyond refreshment.

We use premium hops, innovative brewing techniques, and purposeful ingredients like electrolytes, reduced gluten, and low-calorie formulations. Without ever compromising on taste.

Whether you're recovering from a workout, staying sharp for the next morning, or simply choosing to drink differently...

Pace is brewed to keep up with you, not slow you down.

Our Mission

We’re not just building a brand. We’re shaping a new way of drinking beer.

Pace exists to redefine what beer can be: bold in flavor, light in impact, and functional by design.
For the runners, surfers, creatives, early risers, and mindful drinkers, wherever they are in the world 

Pace offers freedom of choice without compromise.

No hangover. No empty calories.
Just real beer, brewed to keep you moving.

Our goal is to contribute to a growing movement around the world:
a shift toward non-alcoholic, functional beers that support healthier, more intentional lifestyles.

We’re starting from Portugal, expanding across borders, and sharing our vision, one can at a time.